Will is a Design Director at Lippincott, New York specializing in brand identity, architecture, and strategy.
He has collaborated with a wide range of clients, including The American Museum of Natural History, Bombardier, CIBC, The Guggenheim, Herman Miller, KAYAK, MIT, Paradigm, and PBS. His work has been featured in prominent publications such as Architectural Digest and Fast Company.
Prior to joining Lippincott, Will was a Senior Designer at design and creative technology studio FAY where he built enduring, strategy-driven brand identities and experiences.
Outside of design, Will is a lifelong skateboarder, finding that the creative process in skateboarding reflects the iterative journey of design, with an emphasis on the role of experimentation in innovation.
Will graduated summa cum laude from Mason Gross School of the Arts, Rutgers University and holds a Certificate in Typeface Design from Type@Cooper, The Cooper Union.
For more information or project requests, email info@will-ferguson.com.
